In 2014 Asus unveiled its first ZenFone range of smartphones which targeted the mid-range budgets of the users. Asus followed the same game plan with the second generation of models but failed to achieve the same level of success as they experienced the first time around primarily due to strong competition in the smartphone market.
In 2016 Asus has come up with an entirely different plan for Asus Zenfone 3 range. This time around they plan on competing with brands like Apple and Samsung in the high-end segment. The Taiwanese company has also confirmed that they are planning to increase its market share in the premium segment.
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Here is a review on the latest model by Asus; ZenFone 3.
Asus Zenfone 3 Short Review
Hardware and looks
At a time when almost every other phone is sporting an all-metal design, Asus Zenfone 3 has come up with a refreshing change. Asus has used a 2.5D curved Corning Gorilla Glass on the front as well as back which has given the device an elegant look. The signature concentric pattern of Asus at the rear dubbed “Zen Design” looks really classy and stylish.
The glass on the back and front are held by a sturdy metal framework. The well rounded sides make gripping the phone easier. The rear has no visible antennas; instead the antennas run along the top and bottom.
Its 5.5-inch screen along with standard sensors and the front camera dominates the front. Asus has also used capacitive ‘Home’, ‘Back’ and ‘Recents’ buttons which are right below the display. The buttons respond well at all times though they are not backlit meaning it is often difficult to find them in the dark.
CPU and Performance
Asus ZenFone 3 comes equipped with a 64bit Octa Core Qualcomm Snapdragon 625 processor clocked at 2GHz along with integrated Adreno 506 Graphics which gives you high efficiency as well as smoother functioning. It also allows you to watch HD videos and play high tech games.
It also comes with 4 GB LPDDR3 RAM which when coupled with the GPU provides exceptional video play and make multitasking smoother. This device comes with 64 GB inbuilt storage and also provides supports for microSD cards to allow you to expand the storage to 2 TB, meaning you will never get the feeling of memory space being low.
Asus Zenfone 3 runs on the company’s new ZenUI 3.0 which marks a complete makeover to the one used by the first generation ZenFones. This new interface is clean and sports real-time animated clock and weather widgets as well as wallpaper motion effects which can be downloaded free as well as paid from the Theme Store.
Some of the latest additions to the new interface include ZenMotion which consists of different touch and motion gestures. There is also a one-handed mode which shrinks the display to one corner for easy access.
Camera and other features
This smartphone comes with a 16 MP rear camera with 6P Largan Lens, f/2.0 aperture and dual-LED real flash tone which allows you to click really good images for capturing all the memorable moments spent with family and close friends. It also has an 8 MP front camera with f/2.0 aperture and uses the company’s new TriTech auto-focus technology for clicking exceptionally good snaps and selfies.
It also comes with a non-removable 3000mAh battery which lasts for a long time easily when used properly. Its battery supports fast charging and easy crosses the half way mark within 30 minutes.
Asus ZenFone 3 (ZE552KL) is a really good smartphone which can easily compete with other high-end smartphones. It has an incredibly good design and wonderful display quality. It has an extraordinary pair of cameras and a long battery life.
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