Counterpoint: Realme becomes the World’s fastest smartphone brand to hit 50 million shipments

Chinese smartphone manufacturer Realme established its business in 2018. Now, it is one of the most popular smartphone brands in the budget and mid-range category. The company has achieved a new milestone by becoming the world’s fastest smartphone brand to cross 50 million shipments.

Counterpoint: Q3 2020 smartphone market
Counterpoint: Q3 2020 smartphone market

The research was conducted by Counterpoint which shows a 45% Year-over-Year (YoY) growth and 132% Quarter-on-Quarter (QoQ) growth. Whereas the Global smartphone shipments in Q3 2020 grew by 32% QoQ but declined by 4% YoY to around 380 million units. Top smartphone brands like Huawei, Apple, Vivo, and LG got impacted by the Covid-19 pandemic but the young brand Realme managed to defy the global market trend.

Realme Q3 2018 vs Q3 2020 smartphone market
Realme Q3 2018 vs Q3 2020 smartphone market

There is no doubt that Realme offers a good set of specifications at a very affordable price range. And, a solid marketing strategy helped the company to grow over 300% QoQ in the Indian smartphone market grabbing a 15% share. That’s not all, the company grew 196% YoY in the SEA region and 47% QoQ in the Philippines, Malaysia, Indonesia, Thailand, and Vietnam.

Realme top smartphone market
Realme key smartphone market in Q3 2020

Realme currently sits among the top-5 brands in multiple countries which include India, Philippines, Malaysia, Indonesia, Thailand, Vietnam, Myanmar, Cambodia, Singapore, Russia, and Australia. In its homeland China, the company gained 90% QoQ growth in Q3 and reached 5th position in China’s 5G smartphone segment.

5G share of smartphone share in China
5G share of smartphone share in China

In recent times, Realme has been expanding towards other products as well such as smart TV, Watch, TWS, Smart camera, and more. As a result, TWS products from Realme grew by 45% QoQ in India grabbing 12% market share. The company is expected to double down its 1+4+N strategy (1 core smartphone + 4 smart hubs + N smart gadgets and accessories).


Vicky Kumar is a close follower of tech especially when it comes to smartphone. He is passionate to write about the new updates in technology. When he is not working, you'll find him watching cricket highlights or surfing the web.

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