Having your e-commerce website is a big leap for growing a business. However, managing doesn’t sound as easy. You need to ensure that customers are still comfortable transacting through the website by providing supporting features.
In addition, there needs to be an integration of the transaction system so that payments are no longer managed manually.
Creating an Ecommerce Website
An e-commerce website is a website that offers or trades unique products from the company that built the website itself. Therefore, e-commerce websites are different from online stores, which generally provide a variety of goods from other manufacturers.
Online stores also don’t need a website because they can run them through social media accounts or other platforms.
E-commerce websites are also different from marketplaces. In simple terms, a marketplace is a website used by many sellers to offer products to consumers. The advantage is that sellers do not have to pay to sell here.
So, how do you determine the right choice to market the product optimally among the three options?
To make things easier, there are a few things you need to consider before making your choice.
First, consider the technical factor. Building an e-commerce website requires more effort than registering on a marketplace than an online store.
The reason is that you have to prepare a website from a technical and cost perspective. The right design and supporting features that must be available to make it easier for users to make purchase transactions must also be considered.
Compared to e-commerce websites, marketplaces also offer another advantage: active promotion. The marketplace will automatically implement the best marketing and promotion strategies to invite visitors and encourage them to purchase as a platform provider.
You have to be ready to challenge and conquer other stores that rely on the marketplace to sell their products. Even if you benefit from traffic, it doesn’t mean that all of these visitors will become your customers.
If they have purchased products from your marketplace store, they will not necessarily return them.
This condition will be different if you have your e-commerce website. The visitors who come there really intend to buy your product. In addition, you also have the opportunity to collect data that you can later use to optimize marketing campaigns in the future.
Safety is also an essential factor. While most platforms aren’t ready with stable and solid protocols, users can still protect themselves by hiding their IPs. To do it properly, check out how to hide your IP in simple steps. Your privacy will remain private, and your data will stay safe and hidden.
However, even if you don’t get a free “promotion” from the marketplace and you have to spend an additional budget to introduce your product to the public, you will get other benefits. These advantages are in the form of a stronger brand and reputation. The products sold will be known to consumers as having a distinctive character and cannot be compared with others.
Integrating Payment Gateway into Your Website
After having an e-commerce website, the next step is integrating the payment transaction system. With the convenience provided, consumers are expected to shop more comfortably.
Integration is uniting two or three things to become unified as a whole. Integration of transaction systems on e-commerce websites means unifying payment transaction activities with the website through available payment gateways. The goal is to make the transaction payment process more practical and accessible.
A payment gateway is a service that processes credit card licensing or online transactions between sellers and buyers. This service is beneficial in receiving or making payments safely and in real-time.
To understand better, you need to know the processes on e-commerce websites that use payment gateway services.
- Prospective buyers visit the website to find the desired product.
- After getting it, prospective buyers purchase based on information from the payment gateway submitted by the source connection.
- The payment gateway will then proceed with the information to the bank’s payment processor.
- The payment processor passes the transaction information back to the card-issuing association used, for example, MasterCard or Visa.
- The bank that receives the request will send a reply to the processor via a unique code. The bank will also confirm if the transaction is successful or failed.
- The payment processor sends a successful or failed transaction message to the payment gateway and then proceeds to the e-commerce website and cardholder.
At first glance, this process looks very complicated and lengthy. However, it only takes a short time to complete all these processes in practice, so the buyers can immediately complete the transaction.