Gmail’s recent implementation of mid-inbox ads has sparked outrage among users. Many have reported seeing promotional messages mixed in with their actual emails on the desktop site, with some even noticing obnoxious, full-size images at the top of their inboxes on the mobile app.
While Gmail has long placed ads at the top of Promotions and Social inboxes, this new placement makes it even more confusing for users to distinguish between actual emails and ads, even with the little green “Ad” icon placed next to them. It’s unclear whether this is a test or a gradual rollout, but Google’s website currently does not indicate whether it sells ads placed in the middle of inboxes.
In response to user concerns on Twitter, the official Gmail account directed them to a support page explaining how ads work. Many customers are still complaining about the obtrusive advertising, and they want Google to stop showing them.
Ads are a central part of Google’s business, including Gmail, which is now showing more ads for many users. Both on mobile devices and the web, this rise in advertisements has been seen, and some users have reported seeing more advertisements overall.
The overwhelming opinion among users is negative regarding this change, which is understandable considering the confusion it creates and the intrusion on their email experience. It remains to be seen whether Google will address these concerns or continue to implement mid-inbox ads.
Source / Image Credit: https://twitter.com/MarkIrvine89