Technical Priorities That Will Take an eCommerce Website to the Top
The concept of eCommerce first appeared in the 70s, when IBM and American Airlines decided to start developing the world’s first system that allows automatic reservation of seats on flights. Tourist business owners got the opportunity to automate booking hotels and hotels, the issuance of passports, and car rental. The system has become popular due to its ability to reduce business costs while improving the quality of customer service.
With the coronavirus pandemic sweeping worldwide, the need to transition to eCommerce from retail has skyrocketed. This resulted in a significant increase in sales figures. The changes in trade caused by the coronavirus are long-term. According to the conclusions of leading analysts, after the end of the pandemic, the retail business will not be able to regain lost ground. Most consumers enjoy the ability to get the necessary services and goods remotely due to the high level of service comfort with the same high level of security, which will positively affect the future of eCommerce.
Like other offline sites, if you are forced to move away from retail, do not despair because eCommerce possibilities are endless and can revive your business. However, it is not enough to have a wide range of products or a trendy website design to create a thriving online store. Experts highlight three technical priorities that will improve the digital transformation of eCommerce. Before you start making a platform, take note of these aspects first!
Building an eCommerce website is more complex than a news or blogging page. This is confirmed by https://jatapp.com/services/application-development/ – the best software and online platform developers. You must provide buyers with access to the product description or services, data regarding product balances, real product photos, payment systems. In doing so, you must ensure that the visitor’s interaction with the website is intuitive and secure.
Thus, providers must spend money on a platform with built-in features. For some, this will mean creating a new article administration technique (CMS) with the website development team. For others, this will mean integrating a ready-made eCommerce platform.
Companies need to know how consumers interact with their manufacturers and websites in general. To do this, you can conduct tests for different groups on each product purchase and track which service features visitors like the most.
Another essential aspect you should consider is what other commercial channels the business venture operates on. For example, it can be Amazon or brands’ websites on social networks. Based on this, you can find out which eCommerce platforms easily integrate them with the web page. You should also find out if the checkout process is easy to set up and, if so, how long it takes for the buyer. It will not be superfluous to find out how easy it is to edit prices and apply discounts.
If you can’t get data for each of the above points during the research phase, you’re putting your eCommerce transformation and customer experience at risk. You will not have strong evidence that investors should invest in your system. We recommend that you start looking at common selling platforms: Shopify, Magento, and On-line Shop LCN. These websites will give you all the answers.
What’s more, for those new to eCommerce, these companies are there to help take the hassle out of the listing and setting up your business. These are the best options for those who want to move to online business without investing.
Provide Easy Experience
Among the tech eCommerce priorities, this section is the most important. The Internet is full of competitors, and gaining a client’s trust is much more complex than you think. Therefore, you must ensure that the client’s interaction with the website is intuitive and easy.
This is because it only takes a few seconds to rate a website. Suppose at the first stages of acquaintance with your business – the visitor experiences difficulties opening images or studying information about the product and services. In that case, there is a 99% chance of leaving your platform. Today’s shoppers don’t want to spend more than 10 minutes shopping, so you must care for the user experience.
If you can design your online website, start by creating a platform layout. Online sites should be natural for the consumer, not contain distracting details that can push the client away from the purchase. For example, you can post large product images and descriptions, an order form, good online chats, or your company’s phone numbers. In the aggregate, the movement on the page will become intuitive.
Working with website-building tools can be confusing. Therefore, study the consumer requirements in your business niche before filling the platform with various data. Your task is to create the most convenient website that will make the client buy more products than he wants. For example, you can recommend products that match user preferences or beckon with your mega convenient delivery.
Suppose you prefer to open your online business on ready-made platforms such as Amazon or Shopify. In that case, the platforms are flexible, easy to understand, and with a non-distracting design. Therefore, they will give you a great start in eCommerce.
Ensure Reliable Protection of User Data
With the advent of malicious ads, customers are increasingly afraid to spend their money on products from new platforms. Out of 100 consumers, 90 will look for the safest payment methods, such as “pay on delivery” or “10% upfront.”
More than 50% of shoppers will stop visiting online stores altogether after encountering poor security. Thus, you must ensure the most secure transaction. This is especially true for brands with high-value goods, as hackers raid customer data and bank accounts of online stores.
Recently, “e-skimming” attacks have become popular, targeting checkout web pages with a line of code to steal payment details. If your system is poorly secured, it’s easy for an attacker to tamper with website requests to obtain sensitive customer data. Just as dangerous is XSS, which similarly attacks vulnerable websites with malicious code to compromise user security.
When creating a website, take care of platform security in advance. This is beneficial from an economic point of view because if your website is subject to a data breach, it will deteriorate the brand image. Moreover, online stores face huge fines for non-compliance with data protection rules.
A key cybersecurity factor is adding an SSL certificate to new website domains to encrypt data sent between the user and the host. In addition, applying for a web application firewall protects websites from XXS and SQL injection by monitoring, filtering, and blocking any suspicious website interactions.
For your online store to function well and make a profit, it is essential to prioritize tech. Without an intuitive platform and secure transactions, your project may fail. If you choose the wrong website for selling goods or services, you risk leaving without profit. Therefore, put tech priorities above all else, and then you can succeed in online business.