A dark mode function for Snapchat users is apparently in the works. Even though some Android users currently have access to dark mode on their smartphones, not all third-party apps yet support it. Only those who pay will be able to use the new function, therefore a Snapchat+ subscription is necessary. There will be three choices for the feature in the app’s “App Style” menu: “Always Light,” “Always Dark,” and “Match System.”
According to social media app researcher Alessandro Paluzzi, Snapchat has been working on this feature behind the scenes for more than two years, with early hints of its support dating back to 2021.
However, it is unclear whether the feature will be available to all users or only to those who have subscribed to Snapchat+.
Snapchat faces stiff competition from other social media platforms such as Instagram and TikTok. Offering unique features such as a dark mode could give Snapchat an edge over its rivals. The app’s primary users are millennials and Gen Z, so this feature could potentially attract more subscribers to Snapchat+.
If Snapchat’s dark mode is able to increase the number of paying subscribers, that remains to be seen. To stay ahead of the competition and keep its current user base, the app must continue to offer distinctive features. Snapchat has made a positive move by introducing dark mode.