Have you been wondering what happened to newTumbl and did it shut down? If you’re curious to know, then you will find the answer here. In this guide, you will get to know what happened to newTumbl and did it shut down.
However, the platform never actually took off. It struggled to attract users and faced a number of technical issues. With such struggles, many users are wondering what happened to the platform that promised so much.
What happened to newTumbl?
It looks like, after 5 years of existence, the newTumbl platform is now shutting down. When you open the official website of newTumbl, you will get a message that says – “It’s been a blast. Thanks for your patronage. We hope you enjoyed your time at newTumbl.” This revelation has shocked the users as they’re sure the website is shutting down.
NewTumbl was started as an alternative to Tumblr after it was acquired by Yahoo in 2013. Yahoo’s acquisition of Tumblr was met with a lot of criticism from users, who were concerned about what the plans were for their beloved platform. In 2017, Verizon acquired Yahoo and Tumblr then became a part of Verizon’s Oath Media division.
In 2018, Oath announced that it would be shutting down certain sections of Tumblr. This resulted in a steep decline in user traffic and newTumbl was created as a way for the users to continue using Tumblr without any content restrictions. However, the website failed to attract enough users to sustain itself.
Why did the website shut down?
Here are a few reasons why the website shut down –
- Lack of resources – It started out as a small team and didn’t have enough resources to keep the platform running
- Competition from other platforms – The website faced stiff competition from other platforms like Instagram, X (previously Twitter), Reddit, etc.
- Lack of user interest – The website wasn’t able to attract enough users for long-term sustainability
- Ban on adult content – Tumblr’s ban on adult content resulted in a decline in user traffic, which also hurt newTumbl
We hope this guide helped you know what happened to newTumbl and did it shut down. If you have any questions or suggestions, feel free to mention them in the comments section.
