How to grow Instagram account and get new followers in 2022

As a brand or an aspiring influencer, starting fresh on Instagram can be quite tricky. You’ll need to get followers and you’ll need to do that fast. The days of buying followers through bots or buying followers through companies are long gone. Such tricks might boost your follower count to an extent but they won’t give any long-term results. This is because the only true valuable followers are the real followers who care about your brand and engage with your posts. In this article, you’ll get to know how you can grow your Instagram followers count easily.

Interesting tactics to grow your Instagram account

While there are no hacks to get followers within minutes or step-by-step guides for guaranteed growth, there are best practices. These practices will allow you to reach a wider audience and get more followers organically.

1. Write compelling captions

While your posts catch people’s attention, a compelling Instagram captain keeps it. Moreover, using keywords in captions will help your post appear in the search results of the Instagram app. An Instagram caption can be up to 2,200 characters. However, not every caption needs to feel like a blog post. Pair your photos with short, witty captions with an emoji here and there.

2. Find your best time to post

There isn’t any universal best time to post on Instagram for reaching a wider audience. However, you can find out your personal best time when you get better numbers. Use Instagram Insights as it’ll help you figure out when your audience is online the most.  Moreover, consider when your content will feel most relevant. You can even experiment with different posting times and track engagement numbers.

3. Post content consistently

With Instagram’s algorithmic timeline, consistency has become a key element to get your posts seen. If your posts and stories get shared on a regular basis and seem to be picking up decent engagement, Instagram’s algorithm will definitely show your posts near the top of the feed. However, quality is still more important than quantity. Posting more frequently will not necessarily mean higher engagement rates. You should focus on creating content that resonates with your target audience.

4. Experiment with different types of content

Instagram is a lot more than just photos. In the past few years, Instagram has introduced many other ways to share content on the platform. Mixing it with different types of content will be one of the best ways to gain new followers on Instagram as it’ll give you the chance to reach a wider audience.

Each type of content comes with its respective advantages. For instance, Reels have an edge as they’re the newest form of content and Instagram always prioritizes pushing new features. Instagram TV (IGTV) videos will appear 4x larger than photos on the Instagram Explorer page. As IGTV videos can last as long as 60 minutes, this form of content will be ideal for long-form videos.

5. Engage with your audience

Engagement is a significant factor when it comes to growth on Instagram. Many brands make the mistake of focusing solely on likes and comments without considering the people behind these metrics. If you want to get more followers on Instagram, you’ll need to engage your fans in conversations and comments. Remember that just because someone has seen your content doesn’t necessarily mean that they follow you. If you have a chance to interact with potential followers, you should take it with both hands. Every comment will be an opportunity to gain new followers, so try to respond nicely to each comment.

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